A logo is a graphic mark or emblem
commonly used by commercial enterprises, organizations and even
individuals to aid and promote instant public recognition. Logos are
either purely graphic (symbols/icons) or are composed of the name of the
organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.
HOW TO DO A LOGO DESIGN FOR PHOTOGRAPHICS
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