GRAPHIC DESIGN

Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

    While Graphic Design as a discipline has a relatively recent history, with the term "graphic design" first coined by William Addison Dwiggins in 1922,graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza. In both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience.

ANIMATION GRAPHIC

• drawing and sketching skills: traditional drawing and sketching abilities are necessary and any graphics course extends and hones these. You also learn to use a variety of computer packages and the skills involved in your chosen options;
• creativity: learning to be open to new inspirations and techniques;
• teamworking skills: most teaching takes place in tutorials and workshops rather than lectures and original work is produced in project groups, so you develop teamworking skills;
• time management skills: coming up with your own ideas and personal projects, managing your time and meeting conflicting deadlines needs self-discipline and time management skills;
• technical skills: you learn to use a variety of computer packages and the skills involved in your chosen options, e.g. illustration, printing, and web design;
• ability to conduct research in a variety of modes;
• capacity to work independently, determining your own future learning needs: apart from working in teams you will need to produce your own work and build your own portfolio which will help you monitor your progress and determine your learning needs;
• entrepreneurial skills: your portfolio will have to be creative, imaginative and commercial as well.

LOGO DESIGN

    A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

HOW TO DO A LOGO DESIGN FOR PHOTOGRAPHICS 

                          

CREATIVITY MOTION GRAPFICS

   The term motion graphics seems very self explanatory, graphical communication that incorporates movement over time, but it encompasses a multitude of different areas of design. Film, digital video, moving type, traditional cel and stop-motion animation and 3d elements can all be used individually or together by a designer to create motion graphics. The use of a time frame allows a designer to potentially convey a lot more than is in a single image, and can take a viewer on a visual journey using a narrative. It is difficult to turn on your television today without coming into contact with motion graphics in some form, be it advertisement spots or introductory program sequences.

    Does this signal the death of print? Not just yet, however the boundaries of graphic design and communication are pulling away from the printed page and embracing new technologies and the moving image. No longer the domain of large companies with huge budgets and production teams making footage for the big screen and television, motion graphics are now a viable and affordable option for anyone wanting to promote their business in a different way and excite their clients using rich broadcast quality visuals and presentation. More accessible high quality DV cameras and applications such as Adobe’s After Effects, Premier, and Apple’s Final Cut allow designers to explore this area without the need for separate editing and post production departments, allowing work to be fully created in house, with special effects added and editing done on the desktop. Looking to slick television title sequences, opening film credits, dvd menus or music videos will give an idea of what is currently possible.

A motion graphics short on Creativity, originally inspired by Tony Buzan's mindmapping.Done for Editing and Compositing class.

By : Rachel Wan
Voice : Kimberly and Kenneth Ong
Music : Don Alder - Wok the Dawg

   With this new media, high quality video can be shot and treated, edited and mixed with animated elements, 3d, typography and special effects to create engaging and visually resonant footage. With these techniques, a business can not only add narrative and energy to their promotional material, but place their message in a multitude of areas alongside their print or web campaign. Consider creating titles for a trade show, dvd menus, sending dvd video alongside existing brochures, or spicing up a corporate sales presentation. Why settle for a poor Powerpoint presentation or drab display boards when you can capture your clients imagination with well designed and slick motion graphics?

Technology is rapidly evolving and providing access to increasingly cheaper display devices, be it mobile or in the home. With internet bandwidth increasing exponentially, rich, high definition streaming video content will become a serious option for those who wish to add real impact to their web presence. With Macromedia’s Flash application already making streaming audio and animation possible over the internet, it can be safely assumed that designers will start to push the boundaries of multimedia web content with high resolution video and motion graphics.

Looking further to the future, with integrative technologies merging television, the internet and communication, well produced motion and video will be an unavoidable area for those who wish to be promoted and noticed.

SKILL OF ART

Drawing

 

Drawing is generally considered distinct from painting, in which colored pigments are suspended in a liquid medium and are usually applied with a brush. Notable great drawers include Michelangelo, Rembrandt, Raphael and Leonardo da Vinci.

Many people choose drawing as a main art style, or they may use it to make sketches for paintings, sculptures and other types of art. The other term is Engineering Graphics, preferably the language of engineers that simulates Three Dimensional capability of engineer to plan and Implement his ideas. It comprises Projection, Development, Perspective, Section, Intersection, and Isometric ideations.

 

Printmaking

 

Woodblock printing, including images is first seen in China after paper was invented (about A.D. 105). In the West the main techniques have been woodcut, engraving and etching, but there are many others.

 

Etching

Etching is an intaglio method of printmaking in which the image is incised into the surface of a metal plate using an acid. The acid eats the metal, leaving behind roughened areas, or, if the surface exposed to the acid is very thin, burning a line into the plate. The use of the process in printmaking is believed to have been invented by Daniel Hopfer (c. 1470–1536) of Augsburg, Germany, who decorated armour in this way.Etching is also used in the manufacturing of printed circuit boards and semiconductor devices.

 

Line Art

 

Line art is a rather non-specific term sometimes used for any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (color) to represent two-dimensional or three-dimensional objects. Line art is usually monochromatic, although lines may be of different colors.

FASHION GRAPHIC

This issue introduces the main creators of current fashion industry. It includes articles on interview with the fashion designers, fashion photographers, illustrators, fashion visual agencies, and fashion magazine staffs. These interviews and their portfolios clearly show the current stage and zeitgeist of Korean fashion 

             graphic. July, 2008.

SMALL STUDIO

This issue visits 22 small studios which are places for the Korean graphic experiments and fields for young graphics. The managers are the real heroes expressing their own philosophies and emotions with graphic, regardless of present commercialism flow.

POSTER ISSUE

 

Each graphic designer and artist designed a poster that expresses personal social agenda. This project reviews the social function of posters. This issue of GRAPHIC consists of 22 folded posters and designers' short commentaries.

WORKSHOP ISSUE

♥This issue brings together 16 workshops on graphic design.

It revisits these workshops which have been held around the world for the last 2 years,

 and provides the details and energies of such graphic design 

education that takes place outside the regular curriculum.